When you see someone on Instagram taking photos in multiple outfits on their stories, do you ever wonder where they are changing into these looks? Where are they putting all of the their outfit changes, and how are they carrying all of this stuff around? Ever wonder what time of day they are taking these pictures to have no one in the background?
The realities of changing looks during a shoot is actually a hassled mess. It’s changing in public bathrooms, a pop-up changing tent (what Shelly uses and carries around for us), changing in cars, or even changing in the wide open streets. I’ve done all of these except for change in a car, but a lot of people and influencers have to do this during NYFW.