An Italian rooted company brings you both beauty and quality with hand crafted original garments. Established in 1970, this is where Seventy gets its name.
Mid afternoon we strolled into The Gramercy Park Hotel up on the rooftop. The hotel is known for the renaissance feel with a modern twist. The pictures of artists back in the 90s is an eye-popping feature in the lobby was very intriguing. Once we got up to the rooftop, it was bold with black and white checkered floors, with a cute and brightly colored juice bar. Outside it was quaint with a green and black color palette, and each of the mannequins were standing tall with a camel, black, maroon and a deep mauve pallet.
It is amazing that Seventy has been able to stay strong as a family rooted and run business. Each of Sergio’s children have an important role in the business. Pieces are manufactured and distributed by Ca’ da Mosto, where each child holds a role. They are not children anymore, and we were able to meet with Francesca, the creative director.
The company prides itself in predicting current and future trends. Each piece was eye catching, innovative, and versatile. For example, the gold puffer jacket featured below, had a scarf that can disconnect and function in multiple styles. Sophistication stayed with each placement.
My favorite piece was the grey felted coat that was hand stitched. The feather details down the middle caught my eye. I instantly fell in love with another scarf. The scarf attached to the neck of the garment could wrap around your neck multiple times for an untouchable look, or just hang down when the weather is cooler. Other eye catching detail included a small rhinestone stripe down the middle of the tweed pant leg.
My Look: Color, color, color! I added a pop of neon with a subtle monochrome feel as well. Sequin socks complete the look.