STORY is a flex format store that changes its theme every 6-8 weeks. In the spirit of Valentine’s Day, the theme was Love. Between love for another, love for New York City, and self love, the store was beautifully decorated once again. The perfectly curated hand picked merchandise is what brings me into the store each time the storeset changes! It is almost as if I am in Target (Aka you came in not needing anything and all of a sudden want to buy everything).

One of my favorite features was the tin foil wall and bean bag, along with the mirror that stated “I Love —” and it would land on different responses when a photo was taken.