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5th Ave New York:
The best part of the holidays is the gathering of friends and family. Whether that entails a five minute walk, or a day spent on a plane, this season instills a sense of community. Going the extra mile (literally and figuratively) to see who matters the most. Lord & Taylor brought people together from near and far with an outdoor holiday Jesse James Decker Concert. The stage was lit up right outside the front entrance. Not only was there a live concert, but the night was also holding an exciting surprise. The holiday windows were being revealed right after the concert.
Tickets were on Gilt City, and only $25.00! To gain access to the front row all you had to do was be one of the first few to arrive. In the front seats were goody bags filled with the HBC Charity Bear, (100% of proceeds go to mental health awareness) and a cute holiday sugar cookie. Jesse was introduced by the President of Lord & Taylor, Liz Rodbell before starting the concert. The concert went by quickly, but we did not mind as it was pretty cold outside.
New York’s 5th Avenue holiday windows (with a touch of Herald Square) are like none other across the United States. Aside from beautiful and intricate merchandise being displayed in the windows, the large buildings are also decorated head-to-toe in garland, lights, and even a light show from time to time. Between Bloomingdales, Barneys New York, Bergdorf Goodman, Saks Fifth Avenue, Macy’s Herald Square, and Lord and Taylor you need to dedicate a few hours of your day to pay a visit to all of them. The big reveal is more significant than any old mall window display. The experience is something that you simply just have to go see yourself, adjectives simply are not enough. Lord & Taylor’s windows were animated with a Hallmark. Channel partnership. They magically came to life with animation and accompanying music.
To See her Performance and the Window Unveiling: Click Here
After the concert we all rushed up to the dress floor inside Lord & Taylor to get in line to go meet her. The line initially seemed pretty long, but it moved very quickly. As Jessie stood on a podium, you would join her up on there when it was your turn. There were some crazed fans in line with her album, sharpies for her to sign who knows what, and a man with a gingerbread cookie and their names on it.
The catch to this whole operation? There was no personal photography allowed of Jessie James Decker. You would look into the camera and a few seconds later be ushered off the podium. Assistants with Ipads would then email you the photo. Sadly the photo sent to me was pretty pixelated! Overall it was a great experience. She was friendly to everyone, and you could honestly barely tell that she was pregnant in her black turtleneck in the photo.
Inside L&T there were other various activities throughout the store including cookie decorating, complimentary beverages and food, bedazzling letters onto underwear and bralettes with Hanky Panky, blowouts by dyson, make-overs, a giant snow globe to take pictures in, and an exclusive in-store extra savings pass for shopping.