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Gucci Bloom

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Pink Parfum

Gucci created a beautifully immersive experience with their first woman’s fragrance: Gucci Bloom. The scent stems from:

Tuberose absolute, Jasmine bud extract and Rangoon Creeper, a flower that changes from white to red when it blooms.

The World Trade Center is sponsored by Westfield. Westfield is constantly putting up different events, promotions, and giveaways. These move throughout the center core of the World Trade Center, and Brookfield Place.

Walking through the WTC each morning on my way to work it is always alluring to see what is going up next. For once the entire set-up was all pink, and instantly had my attention. The foundation of this pop-up was actually built up with wood– effort is not spared at the expense of this pop-up. Walking by, the ambiance and scent consumes you instantly. I was drawn in by the sweet smell and gardenesque nature inside the pink structure. Inside there were floral wall paper walls, various samples of the perfumes, and even some oversized props of the perfume sample.

My favorite corner was a little area that reminded me of a cute and quaint cafe spot in Europe. The light pink metal table and chair set was the perfect photo-op. (Yes, I purposely wore a pink blazer to match the pop-up). Screen Shot 2017-11-29 at 7.16.07 PM

$92.00 50 ML 

$124.00 100ML 

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